Global Agency and TV Format Fund, one of the pioneers of TV content
in Israel, have announced a partnership for “TUG”. According to the
deal, one of the most original and fun-filled game show format TUG to be
exclusively distributed by Global Agency. The format created by July
August Productions together with Michael Rothschild.
TUG is an exciting game of tug of war, only in this game, it takes
brains instead of brawn to take home the big prize! Two teams with
three members each, go head to head in a tug of war of knowledge.
Standing on moving platforms on top of a lit money tree on the stage,
the team members take turns in a trivia based tug of war. The teams’
goal is to reach the final round with as much money as possible, with
victory reached by pulling their opponents into the “zero-line” in the
middle of the money rail. The team with the most money at the end of
three battle rounds will compete in the final round, but they’ll have to
fast and smart to take home all of the money they’ve banked!
Izzet Pinto, CEO of Global Agency, said: “We are delighted to
partner with TV Format Fund on TUG. They made a big impression to enter
the market last year to bridge the gap between the television industry
and the world of business finance by producing and re-casting
export-worthy television formats. Israel is one of the world’s most
innovative and creative markets; we are happy that TV Format Fund has
been one of our strong partners in this region.
Tug was created by July August productions together with Michael
Rothschild. July August is one of the leading TV productions in Israel.
The company created some world-wide successful formats like Still
Standing, BOOM! and The Frame. I believe they have all made the right
choice by working with Global Agency. As a worldwide distributor, we
offer an outstanding opportunity to spread the project to many
territories. In addition, the show's authenticity makes it a perfect
acquisition opportunity for us. We can’t wait to present it to our
customers at MIPCOM.”
Alon Dolev, CEO of TV Format Fund, said: “TV Format Fund is a
financial body that invests in television formats. At the Fund we
welcome and encourage international cooperation, as we believe that
through joining forces internationally we can leverage each format we
invest in, and help it to reach new and diverse territories and markets.
The Fund strives to maximize the potential of each and every format.
As part of this strategy we are proud to present our current team
that consists of Global Agency (one of the leading distribution company
of industry) and July August Productions (Israel's leading production
company in its field), who developed and produced the format with the
creator Michael Rothschild from Sweden, owner of Vivalet. TV Format Fund
has provided the financial framework through its investment in this
format. We are proud and excited to begin this joint journey!”