GLOBAL AGENCY SIGNS DEALS FOR MY WIFE RULES IN LATAM, MIDDLE EAST AND CEE

Global Agency today announced that one of its hit couple cooking contests “My Wife Rules” has been acquired by some of the major international broadcasters.

These important deals include SBT (Brazil), Mediacorp (A3 from the EPTV, Algeria) and Kanal D (Romania). In addition, the format has also been optioned by Finland, Russia, Mena, Spain, Poland, Germany, USA, UK, Greece, Cyprus and Italy.

The format is currently airing on France 2, produced by Herve Hubert.

My Wife Rules” is the first couple cooking contest, where the husband is cooking by remote control! First, a chef will demonstrate a recipe to the wives only, who are not allowed to take notes. Then, they leave the kitchen and their husbands step up to the stove. Communicating only through an earpiece, the wives must get their husbands to cook the exact same dish without any experience or knowledge of what they are cooking. Once the 60 minutes are up, the dishes will be sampled blindfold and the wives must give points for effort. The chef will also judge and comment along the way. At stake is a $10,000 cash prize for the winning couple with the most points at the end of each show.

Izzet PINTO, Founder & CEO of Global Agency, said: “We are delighted with these latest sales which shows us My Wife Rule’s huge international appeal. It has fantastic potential as it is the very first couple cooking contest where the husband is cooking by remote control. It is highly entertaining and also fresh format which brings a different and unique approach to its genre.”