GLOBAL AGENCY TO LAUNCH NEW GROUND-BREAKING FORMAT “IT’S SHOWTIME” AT DISCOP ISTANBUL

Global Agency has added another hit title to their international format slate that will be launched at DISCOP ISTANBUL. The ground – breaking format “It’s Showtime” will be a key title in Global Agency’s line-up. Its worldwide launch will be on Tuesday, February 24 at 11 am, in the Cocktail Area of the International Convention & Exhibition Center where the market will be held.

“It’s Showtime” is a brand new reality singing format that searches for the ultimate lead singer across four different categories: Voice, Stage Performance, Song Selection and Styling. It is a daily strip, access prime entertainment show.

Izzet Pinto, the creator of the format and CEO of Global Agency, said: “We’re very proud to be bringing to DISCOP ISTANBUL another brand new hit which we believe will be a global sensation. The show is visually iconic and we are confident that it will be a huge hit with broadcasters and viewers in every territory. We aim to see the different versions of our format in at least 30 countries in two years.”