26 Sep 2014

Global Agency and TV Format Fund, one of the pioneers of TV content in Israel, have announced a partnership for “TUG”. According to the deal, one of the most original and fun-filled game show format TUG to be exclusively distributed by Global Agency. The format created by July August Productions together with Michael Rothschild.

TUG is an exciting game of tug of war, only in this game, it takes brains instead of brawn to take home the big prize! Two teams with three members each, go head to head in a tug of war of knowledge. Standing on moving platforms on top of a lit money tree on the stage, the team members take turns in a trivia based tug of war. The teams’ goal is to reach the final round with as much money as possible, with victory reached by pulling their opponents into the “zero-line” in the middle of the money rail. The team with the most money at the end of three battle rounds will compete in the final round, but they’ll have to fast and smart to take home all of the money they’ve banked!

Izzet Pinto, CEO of Global Agency, said: “We are delighted to partner with TV Format Fund on TUG. They made a big impression to enter the market last year to bridge the gap between the television industry and the world of business finance by producing and re-casting export-worthy television formats. Israel is one of the world’s most innovative and creative markets; we are happy that TV Format Fund has been one of our strong partners in this region.

Tug was created by July August productions together with Michael Rothschild. July August is one of the leading TV productions in Israel. The company created some world-wide successful formats like Still Standing, BOOM! and The Frame.  I believe they have all made the right choice by working with Global Agency. As a worldwide distributor, we offer an outstanding opportunity to spread the project to many territories. In addition, the show's authenticity makes it a perfect acquisition opportunity for us. We can’t wait to present it to our customers at MIPCOM.”

Alon Dolev, CEO of TV Format Fund, said: “TV Format Fund is a financial body that invests in television formats. At the Fund we welcome and encourage international cooperation, as we believe that through joining forces internationally we can leverage each format we invest in, and help it to reach new and diverse territories and markets. The Fund strives to maximize the potential of each and every format.

As part of this strategy we are proud to present our current team that consists of Global Agency (one of the leading distribution company of industry) and July August Productions (Israel's leading production company in its field), who developed and produced the format with the creator Michael Rothschild from Sweden, owner of Vivalet. TV Format Fund has provided the financial framework through its investment in this format. We are proud and excited to begin this joint journey!”