The Next Top Influencer

“The Next Top Influencer” is a groundbreaking format that captures the spirit of the social media age, with aspiring influencers facing a series of tough challenges in a thrilling contest set to create the social media stars of the future.

The new innovative format “The Next Top Influencer” captures the spirit of the social media age, successfully bridging the gap between television and the digital networks that now shape our lives. Aspiring influencers face a series of  tough challenges in a thrilling contest set to create the social media stars of the future.

The 12 contestants first delete their Instagram accounts and are given social media master classes before undergoing challenges, with big money prizes and a big brand contract up for grabs if they can impress the four tough judges. The judges will give expert commentary and score their performances, with the audience also voting with “likes”.

The tasks include creating a post on a randomly designated “Theme of the week”, with one day to devise and upload their post and a week to gather interaction. The “Product Integration” task demands the creation of a post to market a particular product as the contestants compete to come out on top.

“The Next Top Influencer” presents a golden opportunity to aspiring influencers who have struggled to get their voice heard, with the experts’ guidance also benefitting viewers, inspiring them to raise their own online profile in a show which could well create influencers capable of shaping the future.